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Working Properly at All Times Image Masking Service

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發表於 2022-7-21 19:16:05 | 顯示全部樓層 |閱讀模式
On-page content matters more Google may care about fresh, high-quality content, but Yandex is obsessed. In fact, according to Matthew Woodward, some offenses (such as stuffing too many keywords on a single page) are more dangerous [in Yandex] than in Google. That said, there is no universal recipe for success and the frequency of content updates largely depends on the nature of the business. My general recommendation is to add fresh content as often as it makes sense for your website. Advertising Continue reading below However, be aware that duplicate content carries severe penalties - even technical errors can result in greater negative penalties on Yandex rankings than you might incur on your Google rankings. For example, e-commerce sites that have separate pages for products with tiny differences (eg size, color, etc.) may risk running into Yandex's duplicate content filter.

Other common errors include: Inter-page navigation using JavaScript or Flash - Yandex's crawler will only follow normal HTML tags, so be sure to include regular text links on your image masking service website, even if you use another type navigation. Too many automatic redirects - Avoid using redirects whenever possible. Page address - Give each page a unique permanent address, without a session ID. Cloaking - This is black hat SEO, where you show Yandex's crawler one piece of content and your visitors another. This may result in a ranking penalty. Images instead of text - Yandex's crawler cannot crawl images, so if you want your content to rank, make sure it's available as text. Soft 404 - When users try to access a page that does not exist, do not redirect them to a stub page that returns a 200 code instead of a 404 message. Site Engine Errors - Any errors in your site's script can affect site indexing and potentially put your website at risk.

Make sure all software on your site is working properly at all times. 7. Less emphasis on certain ranking factors Most of Google's recent updates have focused on a few specific changes, especially signals like site speed and mobile friendliness. Naturally, SEO experts have refocused their attention on these areas. Well, when optimizing for Yandex, you don't have to worry so much about these signals. According to Mike Shakin, an SEO expert who excels in promoting websites for the Russian-speaking and English-speaking markets, Advertising Continue reading below Yandex cares less about the factors that have been worrying Google for the past two years, such as social signals, site speed, mobile friendliness, and schema markup. It won't hurt to keep that in mind as well - create responsive websites, optimize page load speeds and keep up with all the latest trends – but it's important to understand that right now they don't seem to play an immediate role in rankings.

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